68 days and 5 hrs… The countdown continues and we are getting closer to the start of the 2021 IndyCar season. I couldn’t be more excited! 2021 promises to be a big year for the series. New-old(?) drivers, a new grand prix and strong partnerships all set-the-scene. Romain Grosjean/Scott McLaughlin/Jimmie Johnson A 10-season F1 veteran,Continue reading “Looking Forward to IndyCar’s 2021 Season”
Category Archives: F1
Whatever Happened to…?
A look at former F1 drivers and where they are now Let me set the scene… It’s midnight. I’m lying-in bed. My dog Wilbur is cuddled up next to me – I stare at the ceiling. Many things are running through my head…‘when’s the last time I changed my Brita filter? Where did I putContinue reading “Whatever Happened to…?”
The Most Marketable Drivers
For younger audiences’ traditional media seems unnecessary. We are in the era of the stream. Twitch, YouTube and Reddit, that’s where younger audiences are spending their time. So, bigger brands are needing to adapt. In racing, the team is the brand, the series is the brand and most importantly the driver is the brand. TheseContinue reading “The Most Marketable Drivers”